Citadel, a specialist electronic advertising and marketing company, reveals an increased SEO service for plastic surgeons, concentrating on on-line exposure, patient interaction, and method growth. Lauren’s concentrate on ROI and passion for discovering the critical details that change projects from good to terrific consist of developing a grand range multivariate examination structure utilizing fractional factorial analysis for recognizing ROI possibility in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate technique for forecasting ROI prior to media investment.
A 25-year professional in the healthcare advertising and marketing area, Tracey began her occupation as a company account individual for a selection of pharma brand names and later spearheaded the advertising initiative to introduce a first-of-its kind portal in the eyewear and eyecare room.
It was these early examinations that drove Underscore’s focus on data driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the design for how media and marketing firms should, and will, evolve in the future.
While at Underscore, she invested 3 years instructing Search Engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out how to map Nielsen data to Yahoo’s audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.
