Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, reveals an increased search engine optimization solution for plastic surgeons, focusing on on-line presence, patient involvement, and practice development. Lauren’s concentrate on ROI and passion for finding the critical information that change projects from great to terrific consist of creating a grand range multivariate examination framework using fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a forecast technique for anticipating ROI prior to media financial investment.
A 25-year professional in the health care marketing and advertising space, Tracey began her career as a company account individual for a selection of pharma brands and later on led the marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare space.
It was these early tests that drove Underscore’s focus on data driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the version for exactly how media and advertising firms should, and will, evolve in the future.
While at Underscore, she invested three years teaching Online search engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they found out just how to map Nielsen data to Yahoo’s target market base and verify out ROI from electronic media to retail acquisition.
