Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing agency, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online presence, client engagement, and method development. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health and wellness & health brands via all lifecycle phases: beginning with clinical test recruitment projects, with the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and marketing sunsetting.
A 25-year expert in the health care marketing and advertising area, Tracey started her occupation as an agency account individual for a variety of pharma brands and later spearheaded the advertising effort to launch a first-of-its kind portal in the glasses and eyecare room.
It was these very early tests that drove Underscore’s concentrate on information driven programs and ROI measurement, a basic distinction in the sector. She thinks Underscore is the version for how media and advertising companies should, and will, advance in the future.
While at Underscore, she invested three years educating Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years ago, when they determined how to map Nielsen data to Yahoo’s target market base and confirm out ROI from digital media to retail acquisition.