Best Tools & Connectors for Power BI HubSpot Integration in 2025 — Features & Pricing

Integrating HubSpot with Power BI is essential for businesses that want to turn CRM data into actionable insights. Choosing the right tool or connector is crucial to ensure seamless data flow, real-time analytics, and accurate reporting. Here’s an overview of the best tools for Power BI HubSpot integration in 2025, along with their features, pricing, and ideal use cases.

CData Power BI Connector for HubSpot

• Features: Provides live connectivity through DirectQuery, giving access to all HubSpot data including contacts, deals, companies, and custom objects. It allows efficient querying for large datasets and supports real-time dashboards.
  
• Best for: Enterprises requiring live dashboards and high-volume CRM data analysis.
  
• Pricing: Offers a free trial for 30 days; enterprise licenses vary based on user count and deployment.
  

Coupler.io (HubSpot to Power BI)

• Features: A no-code tool that automates the export of HubSpot data to Power BI. Supports data transformations, scheduled refreshes, and pre-built templates for dashboard creation.
  
• Best for: Small to medium businesses looking for cost-effective automated reporting.
  
• Pricing: Starter plan at USD 32 per month; higher-tier plan at USD 132 per month for more accounts, larger volume, and advanced features.
  

Windsor.ai HubSpot Connector

• Features: A no-code ETL connector that syncs HubSpot data to Power BI. It allows blending CRM data with marketing and advertising data for cross-channel analysis, including attribution modeling.
  
• Best for: Teams needing to combine HubSpot with other marketing or external data sources for unified analytics.
  
• Pricing: Offers a free trial; subscription costs depend on data volume and connector configuration.
  

Dataddo (HubSpot to Power BI)

• Features: Enables automated integration of HubSpot with Power BI and over 300 other data sources. Handles API changes automatically, ensures secure data flow, and includes monitoring and data quality checks.
  
• Best for: Organizations requiring multi-source pipelines with minimal maintenance and enterprise compliance.
  
• Pricing: Pricing is based on the number of data flows and usage; costs vary depending on the scale of integration.
  

Choosing the Right Tool

When selecting a tool for Power BI HubSpot integration, consider the following factors:

1. Real-time vs scheduled reporting: DirectQuery connectors like CData are ideal for live dashboards, while ETL tools like Coupler.io or Windsor.ai work well for daily or periodic updates.
   
2. Data volume: Large datasets and complex objects require robust connectors such as CData or Dataddo.
   
3. Multi-source blending: Teams that need to combine HubSpot data with marketing, ad, or external databases should use Windsor.ai or Dataddo.
   
4. Budget: Small businesses may prefer more affordable tools like Coupler.io.
   
5. Ease of setup: No-code connectors are suitable for teams without dedicated data engineering resources.
   

Recommendations by Use Case

Selecting the right connector for HubSpot Onboarding Vs. Implementation: What’s The Real Difference? ensures accurate, timely insights for sales, marketing, and revenue teams. Evaluating factors such as data volume, reporting frequency, multi-source needs, and budget helps businesses choose the solution that aligns with their analytics strategy.